The Launch Lab
The Problem: Client was positioned as an inspirational coach. Her audience was passive - engaged with content but not converting into buyers or action-takers. She wasn't attracting the right clients for where she wanted to go.
The Insight: Coaches inspire. Strategists give tools. Her audience needed practical frameworks, not just motivation. She needed to attract executive women and founders who were already successful but needed support in investing in themselves.
The Work (3-Day VIP Intensive)
Brand foundation development
Ideal client avatar
Positioning shift: inspirational coach → strategic advisor
Service mapping
Content strategy for new positioning
Service Offerings
We built a five-tier service ecosystem that guides clients from curious community members to high-ticket buyers—creating natural progression and revenue at every level.
What we created:
Free offering to build trust and educate prospects
$47 classes for accessible first conversions
Recurring membership for predictable monthly revenue
$750 mentorship (restructured from one session to three for actual results)
$1,600 signature retreat as the premium transformation offer
The strategy? Meet clients where they are. This tiered approach lets prospects start at their comfort level, build trust through lower-ticket experiences, and naturally ascend as they see results.