MBC Lifestyle "Awaken the Creativity" Launch Campaign
When MBC Lifestyle was ready to launch their new clothing line, "Awaken the Creativity," they brought me on to lead the creative vision from start to finish. My role was to shape how the collection would show up visually—building the concept, managing production, and delivering assets that worked across every platform they needed.
Pre-Production
Sourced a location that matched the brand's energy
Cast models who embodied the vibe we were going for
Coordinated with photographer and videographer to ensure unified vision
Developed interview questions for the brand video to capture authentic storytelling
On-Site Direction
Provided creative direction for both photo and video on shoot day, making sure we captured enough variety for different platforms while keeping everything cohesive and on-brand.
Post-Production
I worked with the creative team through edits to ensure colors, tone, and overall aesthetic stayed consistent, and coordinated with the MBC team to optimize final deliverables for their specific platform needs.
What We Created
1 long-form brand video (including brand interviews)
1 launch reel optimized for social media
25+ professionally edited photos
These assets were used across Instagram, Facebook, Pinterest, email campaigns, and the MBC website to support the line's launch.
