Powerfully You Retreat: Launch Content Day
Strategic creative direction that transformed a retreat vision into launch-ready content
Powerfully You Retreat was launching and needed a full content library to support their announcement, sponsor outreach, email campaigns, and promotional efforts. They needed someone to translate their retreat vision into a cohesive visual story with clear strategic direction—from concept to execution.
Pre-production
Created moodboards to send to the client before the shoot—including outfit ideas, location, and pose options to establish visual identity and tone
Built detailed shot lists for all content and coordinated with videographer/photographer for day-of implementation.
Scripted all talking head videos
Developed interview questions for launch content
Post-direction
•Received and reviewed edited reels and talking-head videos
•Coordinated with the social media manager on the posting schedule and visual consistency
•Coordinated with the video editor to ensure final assets aligned with the creative direction
•Strategized how content would be deployed across all channels and formats
WHAT WAS CREATED
Content from this single shoot was repurposed across:
Email campaigns
Social media content (25-30 reels)
Sponsor partnership decks
Printed materials
6 interview-style launch videos
Scripted talking head videos
